A Guide To Direct Buy Furniture

By: E.Marcel May

I don't get much time to watch TV by owning a full time retail furniture store business myself. I always come across those infomercials that help you get rich quick from stocks, real estate, and pyramid schemes when I do. I came across a commercial for direct buy furniture buy furniture and home goods direct from the manufacturer

"What's the catch?" first thing I thought.

How does the customer only have to pay the wholesale prices since direct buy furniture has to make money? So some poking around I did and some forums and posts found that Direct Buy is a scam and their fees are outrageous where people are complaining. Fees? Paying wholesale prices and saving a ton, what happened to it? But there they had a good experience were a few that said. So, what's the catch, again?

I got a good idea of what was going on. The truth about the direct buy furniture store and home goods membership. So after a reading the Direct Buy, a few posts at topic and various sources over the web. You see the commercial where they pitch you a great idea about buying direct from the manufacturer and wholesaler on TV spot ads. They tell you that they saved $20,000, $100,000 etc, they have customers testimonials.

So you are in the market to remodel your home and refurnish it, and you give them a call or visit their website, the sales pitch. They invite you to their showroom tour and give you a pass. They herd you in seminar style, you visit one of their local showrooms and they go through presentation slides about how great it is to be a member. You can save and buy direct tons of money by being a member. How to become a member buy, just paying the non refundable membership fee to get all these discounts and then they tell you.

Now are you ready? Supposedly, the membership fee in 1996 it was around $1000. To know how much the membership fee to join this great network and become a member to save tens of thousands of dollars will be a $5000 for a complete 2 year membership and $200 per year thereafter.

Direct Buy is not the furniture store for everyone. You can now have full access purchases to their local showroom and design center to buy direct for your home once you become a member after paying that membership fee.

Direct Buy is very much like an expensive Costco membership to buy a wholesale prices, the way I see it. So you have to spend a lot of money to save a lot of money. to make back the $5000 membership fee to save on discounts you would have to spend over $20,000 based on my estimates. And that is not always true that furniture stores and appliance stores have 200% markups Direct Buy furniture pitches the fact. you will be able to get mark ups that are almost 10% to 20% above costs at some retailers If you took that membership money and translated it into some good shopping comparison time. that prices are very close to cost nowadays, There is so much competition among stores and the internet, where business owners are make money off of higher volumes and just making enough to cover overhead.

By paying that $5000 membership fee direct buy furniture does charge a markup over the cost of the merchandise it sells. But that is what you paid for, just lower than what the retail stores charge. Because I am aware of new homeowners or remodelers that take over 3-5 years to completely furnish their home, so you better have all the cash to make those purchases within 2 years, I am pretty sure they don't offer financing, or else you risk paying more membership fees. Direct buy furniture is for you then if you have $5000 lying around and about $30,000 to spend to save a few thousand dollars net, so I guess. You'll be able to save just as much and not have to lock yourself into a membership. Otherwise, take your time and be a bargain hunter that will force you to spend money in order to save it (what a paradoxical statement). Compared to shopping a regular discount furniture store not everything you would expect.

May not be everything you expected buying direct from the wholesaler. You have the long wait times because wholesalers allocate inventory for their bigger customers who are the retail stores, not the person that is trying to buy the single unit sofa. And you still have to pay sales tax and delivery fees. So a direct buy customer probably is not viewed with high respect by the wholesalers compared to all the other customers. Unlike buying from the furniture store, if you decide it didn't work out, items you purchase cannot be returned to the manufacturer. So what about the customer service? To get a hold of direct buy after joining or purchasing an item there are numerous comments that it is hard. If you join the membership you really need to know what you are doing. They charge you a fee and that is pretty much all you are going to get: access to buying direct from manufacturers and you give up all the service and value of buying from a furniture store that values your business because no one is going to let you into a club with the secrets of buying and saving direct for free (Direct Buy already made their money because once you've joined, you're already a member that can't quit without giving up the initial membership fee, they have no incentive to continue to sell you anything and provide you continued service) .

You're asking what's the catch and if it feels like a scam? You just need to decide if you can live with that catch. Then there probably is a catch. If so, you've found what you need. What i have said here are only opinions and all of you are free to comment because i don't believe in having to spend more money to save money, but before you spend time calling and going to the seminars you should know what you are getting yourself into, i just thought that. To know the secrets of saving money, than joining a club that costs you a lot upfront the flexibility and freedom to spend when and where you want at your own leisure may be better. Maybe you can try visiting my furniture store at vision decor and contacting us through email or phone. I'll be glad to have my customer service reps take care of you and give you a worthy discount if you decided you wanted to spend $30,000 in furniture for your home. I'm just trying to bring some light into something i saw as kind of "shady", not trying to sell you anything.

You may want to check out my other guide on nursery furniture sets and office furniture outlet

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